Sponsor Earth Wind & Tyre

Become a Corporate Sponsor for our epic wind-themed cycle challenge, Earth Wind & Tyre; a 200-mile route from Durham to Edinburgh via ten spectacular wind farms. This is a unique opportunity to sponsor an event that celebrates the might of wind power and the possibilities it holds to change our world. The ride will raise money to provide clean energy to power-poor communities in Kenya, Nepal, Bangladesh and Nicaragua.

MPI EWT sponsor quote

Find out more about Sponsoring Earth Wind & Tyre by downloading and reading our Sponsorship Pack.

Sponsorship Pack

The ride: 10 – 11 June 2017

Now in its third year, Earth Wind & Tyre is an ambitious cycling event; covering 200 miles, in two days, via ten spectacular wind farms. Conceived by Renewable World Ambassador, Christian Egal, this event is shaping up to become the charity challenge event of the UK renewable energy industry, especially for those involved in wind energy.

Starting in East Rainton, the route weaves through Northumberland National Park and the Scottish Borders, towards the final destination of Edinburgh. Last year, the event attracted 50 participants and raised a total of over £60,000. We plan to build on this success and continue growing this bespoke challenge event.

Why sponsor Earth Wind & Tyre?

Raise your profile

This event is being promoted to over 7,000 employees within the UK and European wind, solar and marine sectors. Sponsoring Earth Wind & Tyre will raise your company profile, increasing your credibility and prestige within the renewable energy sector as a whole.

Gain positive media exposure

Your company will be publicised in association with Renewable World. News of your support will reach employees, shareholders, the public and others  within the renewable energy industry. We intend to promote the ride in trade press, local and regional newspapers, national media outlets, online and through our social media channels.

Meet your Corporate Social Responsibility

By sponsoring this challenge will be aligning with Renewable World and our mission to tackle energy-related poverty. Through this year’s event we hope to raise over £60,000 to fund projects that empower women, reduce smoke pollution in the home and help marginalised communities generate increased income through agriculture. Your sponsorship will help us bridge the gap between those that need renewable energy and those that produce it.

Engage your employees

Improve staff engagement by sponsoring a team from your company to take part in Earth Wind & Tyre. It has been proven that team building and corporate outings have a positive effect on employee morale. Research shows that staff feel happier at work and more committed to their jobs when companies invest in team outings. Happier employees equal more productive and more reliable staff – you know it makes sense.

What our 2016 participants said:

The other cyclists and Renewable World support team were so enthusiastic and friendly that it really helped to keep me going.” – Caroline Gutridge, Design Manager & Senior Project Engineer at RES

Good fun, hard cycling (not for the faint-hearted), but most of all it raised a significant amount of money.” – Colin Scott, General Manager at Moriarty

I love the idea that the efforts that we can put in, in one weekend here, can make a significant difference in other people’s lives.” – Don Mackay, Operations Director at EDF Energy Renewables

Read more testimonials here.


News about Earth Wind & Tyre, in both 2015 and 2016, was well received by a range of news and media channels. We gained considerable coverage from regional and trade news outlets, as well as from online news channels and blogs. Features included:

  • A full page ad in Real Power Magazine
  • A full page ad in Wind Energy Network and Wave & Tidal Energy Network (online readership of 6,500)
  • A full page ad in the Event Guide at the 2016 Global Offshore Wind Conference and Exhibition (over 15,000 attendees)
  • Features in the following publications: New Post Leader, The Edinburgh Reporter, East Lothian News, Scottish Energy News, All Energy Industry News and Wind Power Monthly
  • Blogs on the Greenhouse PR, ALLEN & YORK, Action for Renewables, Made by Cooper DIT Foundation and Vento Ludens websites
  • News feeds on the Sun Wind and Energy, Cathie Associates , Taylor Hopkinson, Heta, Ore Catapult and Waitings Drainage websites
  • A feature in the 6 Alpha Associates Newsletter

To express your interest in sponsoring Earth Wind & Tyre please email Emily Jesshope or call 01273 234 801.

Earth Wind & Tyre 2016 - post-event celebration

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