Earth Wind & Tyre is back for 2025!

We are super excited to announce that after a short break we are bringing back our popular flagship cycling event Earth Wind & Tyre this July!

To mark the 10th year of the event, we are bringing the route closer to our roots, the stunning South Downs in Sussex.

The 60 mile route will bring a diverse mix of rolling hills, breathtaking vistas, and a sense of freedom on two wheels – few landscapes offer the perfect cycling backdrop quite like the South Downs.

Organised to raise vital funds for marginalised communities in Kenya and Nepal, the event brings together riders from across the UK with a shared goal: to make a meaningful impact and spread awareness about the power of clean energy.

The South Downs – stretching across the heart of Sussex — provide a dramatic and diverse setting for the challenge. Designated as a National Park, the area is celebrated for its natural beauty, rich biodiversity and cultural heritage.

Whether you’re a seasoned cyclist or a weekend enthusiast, the event offers both a physical challenge and a rewarding sense of contribution. Expect well stocked pitt stops, lunch, and a well earned cold drink and chance to celebrate at the end!

Get Saturday 12th July in your diaries and look out for our launch happening in the next few days!

We hope you can join us.